PROTAGONIST
/ a protagonist who revolves around all the changes in the world and isn't afraid to be herself /
An experimental clothing brand hailing from Paris. The collections are the quintessence of what art and fashion are for people right now, they are released twice a year and are the fruit of experiments with fabrics, shapes, etc., which lead to the creation of complex images.
The audience of the brand are bold, eccentric, daring young people who like to stand out and not be "like everyone else". In clothes they want to see a reflection of themselves and their taste. In the usual society they are the protagonists who are not afraid to be who they are. The brand aims to encourage people not to be shy to show themselves, get to know themselves and have new experiences.
At the heart of the identity is the idea of a pulse, expressed through typography. The letters pulsate, shrinking and stretching in width and height, which conveys the pulsation of life, emotions, transformation: transition from state to state, from event to event.
Designer: Ksenia Bolotskaia
Art Director: Diana Semenova
Designer: Ksenia Bolotskaia
